"A world of unseen dictatorship is conceivable, still using the forms of democratic government." —Kenneth Boulding, University of Michigan.
...Not only do the American people, the depth probers concluded, want political leaders with personality, but in the Presidency they want a very definite kind of personality. Eugene Burdick, teacher of political theory at the University of California, made a study of the qualities of the perfect President while serving as a fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford. (This is the same Eugene Burdick who in 1956 brought out a best-selling novel The Ninth Wave on the irrational trends in politics.) Dr. Burdick found that the perfect President doesn't arise out of great issues but becomes "great" in our minds because of his personality. He becomes "great" to the degree that he becomes a "father image" in our minds. Burdick relates: "Recent polls and psychological studies reveal the extent to which the President has now become what psychologists call a 'father image' in the average American home." Burdick summed up (in This Week) a composite picture of the perfect President: "He is a man who has great warmth, inspires confidence rather than admiration, and is not so proper that he is unbelievable. He must have 'done things' in another field than politics, and he must have a genuine sense of humor. His stand on individual political issues is relatively unimportant. . . ." After filling in the portrait, Burdick adds: "Clearly there are some aspects of this portrait that are disturbing.
1. Is it, for example, ominous, that issues are less important than personality?
2. Is it healthy in a democracy that citizens desire a leader who will protect them?
3. Are Americans in their dislike for politicians looking for a heroic leader of the totalitarian type?"
http://www.ditext.com/packard/17.html