IdleRich
IdleRich
This looks like the thin end of the wedge to me, in fact, let's face it, we've already had the thin end of the wedge, this is more like the medium thick bit of the wedge but there is still worse to come no doubt.
http://www.guardian.co.uk/world/2008/jul/22/usa.mediabusiness
http://www.guardian.co.uk/commentis...ooker.pressandpublishing?gusrc=rss&feed=media
http://www.guardian.co.uk/world/2008/jul/22/usa.mediabusiness
See also Charlie Booker's article yesterday on a related subject - increasing hits on websites by spuriously inserting popularly searched words or phrases."The tentacle-like growth of clandestine advertising in American TV shows in the form of product placement has taken another controversial step with the introduction of McDonald's products into regional news programmes.
Several TV outlets have begun to sell the fast food giant the right to place cups of its iced coffee onto the desks of news anchors as they present morning current affairs shows."
http://www.guardian.co.uk/commentis...ooker.pressandpublishing?gusrc=rss&feed=media
For instance, according to the latest Private Eye, journalists writing articles for the Telegraph website are being actively encouraged to include oft-searched-for phrases in their copy. So an article about shoe sales among young women would open: "Young women - such as Britney Spears - are buying more shoes than ever."