The remorseless, ruthless, invincible precision with which this vidpop is
programmed, edited, choreographed, groomed... definitely verges on the
militaristic. And the "artists" involved, whether it's Aguilera or Aaliyah or
whoever, are like figments spun into existence by squadrons of technicians--make
up artists, hair stylists, lighting crews, postproduction special effects,
recording engineers who tint and pitchshift the vocals, chop up the best takes
down to single words and re-stitch them together... The amount of energy and
effort and money and micro-management that goes into one 2 second shot in a
video, or one bar of the record, it's staggering... These stars are cartoons,
robots, ciphers, logos, branding devices.... and while I suppose there's a sort
of Baudrillardian hyper-real/posthuman/simulation-pop buzz to it... I dunno, is
it backward of me to prefer the early Eighties New Pop era? Where there was a
striving for glamour yet at the same time the charm of all-too-evident flaws and
fallibility and untampered, untreated fleshly reality-- I'm thinking of Altered
Images or Human League... or going back further, Marc Bolan (who, with just a
mane of corkscrew curls and some glitter on his cheekbones, was more
otherworldly and alien than any of today's digitally enhanced popstars). This
faux-animation element to modern vidpop, the way that the choreography and film
techniques are designed to make humans move in ways that resemble the characters
in videogames, is why you've got this spate of pop groups taking the next
logical step and hiding themselves behind cartoons: Gorillaz, Daft Punk's
anime-style promos and robot shtick. William Gibson's Idoru--the purely
computer-generated star-as-figment--is just around the corner.
I'm also, gotta admit, starting to feel a certain intellectual exhaustion with
the whole rhythm-as--the-star, rhythm-as-melody approach. When everything else
about a record sucks--the song, the star, the cultural ramifications--maybe a
"dope beat" alone ain't sufficient. Rhythm, melody, lyrics, compelling
persona.... It's not entirely unprecedented to have the whole package: Sly
Stone, Prince, P-Funk... there's even a few white examples I can't be bothered
to list.
Perhaps what I'm imagining in the back of my brain is some kind of eventual
revolt against the utter victory of "black" musical values
(rhythm-and-production as more important than song/lyrics; nouveau
riche/aspirational, licking-the-arse-of-the-status-quo lyrics/attitudes) and the
return with a vengeance of rock pretentiousness/bohemianism. Simon Biddell has
been banging on about "vision" as a concept that needs to be reintroduced to the
critical lexicon---the idea of being transported, by music as well as by lyrics
and charisma, into an individual's very particular view of the world---and
citing the likes of Beefheart, Mark E. Smith, Sly Stone, Peter Hammill as
exemplars. And in a lot of ways I kind of concur, if only out of boredom, desire
for an all-change: a massive movement of sonically over-reaching and lyrically
over-ripe art rock would be just the ticket right now. (Some would say that's
what the best of modern hip hop is anyway--today's art rock--and maybe they're
right--which reminds me, you gotta hear the Cannibal Ox album). Of course, as
Biddell concedes, the idea of "vision" leads back down the perilous path towards
auteur theory, the expressionist fallacy, and so forth... But maybe it doesn't
have to be so backward: Radiohead, for instance, have shown that you can have
the vision thing and the riddim thing at the same time. PiL, Roxy Music, Can,
Joy Division---all utterly bang-up to date rhythm-and-production wise, all
utterly vision-ary. And there was this great moment in the late Seventies/early
Eighties, when people tried to fuse punk and disco, "white" and "black" in
really suggestive ways. How did we ever learn to settle for less, adapt to the
split consciousness of liking parts of things but not the whole?