Logan Sama said:
lol
I just think it will take a few years of solid graft and some SERIOUS re-organisation before grime or any other UK mc based music becomes commercially viable.
It is the same as the Southern rap stuff. The rest of America's hip hop was so polished and well marketed that they had no chance to compete, until they built up such a strong base of support in atlanta and the southern states that they were actually a commercially viable entity without trying to take sales away from the East and West coast rappers.
Until Grime acts are touring regularily, releasing tracks independantly with some sort of schedule and doing all the things they should be doing as a signed act but off their own backs, I can't see the music being a success. Leaving it down to clueless A&Rs and marketing depts who have no grasp on how to entice these kids to part with their money in exchange for CDs is doomed to failure.
i think it's very sad how few grime MCs are where they want to be in the game after the hype the scene's had in the last two years and i'm happy to allocate a sizable portion of blame with wasteA&Rs but grime MCs do have to take some responsibility if they want to explain why most of them haven't made it big yet. the issues with grime are that ...
1) the MCs have no sense of collective community. they're often all too busy slewing each other to collaborate and build an internal infrastructure - look how everyone in d&b now has their own stable, international DJ dates, websites, mailouts, international fanbases etc.
the MCs also dont want to wait for that infrastructure to reap rewards. everyone wants a six figure major deal right now or nothing, which is why the vast majority of MCs are unsigned.
2) loads of the MCs dont understand a professional work ethic - how to work with the industry's mechanisms not against it. which is why the relationships with A&Rs have proven mostly disfunctional. for example, i got an email from
a very well known US download service today asking about selling grime downloads. but how would you even go about doing that without spending the rest of your life ringing MCs 24-7?
3) all the MCs look to the US, but the market in the UK doesnt seem to be comparable - and this creates an illusion. the fanbase for grime or even hip hop in the UK is tiny compared to the US's for hip hop. changing that wont be easy - lets face it most young music buyers in the UK seem to like indie, pop or r&b. grime wouldnt even make the top 10 genres!
i'm not trying to critizise grime MCs - i'd fucking love to see Wiley's 'Second Phaze' sell 500,000 copies - but the rest of the scene doesnt do itself any favours sometimes.