Marketing Festivals

Freakaholic

not just an addiction
As the Summer festival race is booming, heres a new one:

The Virgin Festival. (guess whos puttin it on)

Just read an article on it, and aside from headliners RHCP and The Who:

"Also on the bill in Baltimore are the Killers, the Flaming Lips, the Raconteurs, Scissor Sisters, Gnarls Barkley, Keane, Thievery Corporation, Clap Your Hands Say Yeah, New Pornographers, Wolfmother, Drive-By Truckers, Kasabian, Brazilian Girls, Tiesto, John Digweed, Carl Cox, 2Many DJs, RJD2 and James Holden."

What I liked was the promoter's description of the festival, and himself.

"The festival is produced by Seth Hurwitz, owner of the 9:30 Club in D.C. and president of I.M.P. "I did not want to book every band I could find and put up as many stages as I could and do a smaller version of Coachella or Austin City Limits or these other great festivals," Hurwitz tells Billboard.com. "My concept was to book the absolute best, most power-packed, quality-versus-quantity lineup I could. I wanted to make this the most prestigious festival to play on for bands."

Hurwitz anticipates the festival coming back every year and making money out of the gate. "I'm as big a capitalist as anyone in this business, but no one says you can't be a capitalist and a music lover at the same time," he says."


Indeed.


(cant find a website for the American version, but it seems to have a slightly different line up than the canadian version)
 
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