anyone seen that citroen ad with all the 'edgy' shit? 2 issues here:
1 - Why would the demographic for a small, affordable car require 'edgy'
2 - Why would some sparks and Henry and Von-Tesse actually convince someone it's cool enough to invest in, last time I checked it wasn't 1920.
ALSO
There is a blossoming trend for knowingly annoying/self referential ads..... there's that bouncy castle one with Stephen Merchant rabbiting on about health'n'safety and acknowledging metaphors and theres that uber annoying bank ad with some bloke wearing wings and a cricket jumper talking about the imagined space....
I actually quite liked the BT pregnancy saga adverts, I admired the ambition....