It was all more mundane.
When he was with CCRU he was on a group mission. It fell apart.
So he got a job in HE and got depressed. He started a blog. He started it with an aesthetic that he lived by. Therefore he wrote about stuff he liked and enjoyed facilitating a network of peers.
Once this reached a kind of critical mass, he got self-conscious and ambitious. His blog -- his life -- became a project. He therefore tried to put it all in order. He still wrote about things he liked, but instead of being an open-ended aesthetic, it all had to fit into a rigid system. He also stopped facilitating a network of peers and started collecting a group of acolytes. Some peers got purged.