N
nomadologist
Guest
We have had this argument before, and I still don’t like that definition. Your 18-35 in-the-know demographic I would rather define as ‘hip’, leaving ‘hipster’ to denote a certain sub-culture (or, perhaps, a mode of being).
Until you can show me some figures in some markets that prove that hipsters are some sort of real aesthetic presence rather than hyperconsumers of the most particular and cutting-edge order, I will firmly stand by the "early adapter" definition used to garner fantastic results by audience research data miners and various media outlets.