IdleRich
IdleRich
I really don't like the phrase "price point" - does it exist in real life or only in marketing and the like? Do people ever say "You know that new restaurant, I'm thinking of going, do you know what the price point is?" or "Yeah I'll get you some fags from the corner hop but you only gave me a tenner and their price point is actually twelve quid"?Jim Beam has done notably well in offering unique variations on their traditional bourbon at a price point that even the likes of a whiskey reviewer can afford. In particular, their Black Extra Aged (née Double Aged) bottling was a welcome addition to the lower shelves of your liquor store’s bourbon display. So it was with great anticipation that, earlier this year, The Whiskey Wash announced that Beam would soon introduce a twice barreled bourbon—and, sure enough, a bottle of Jim Beam Double Oak is now in my hands.