I don't like the indie circus drums. That light depressed melody and the vocal production takes a lot from the Drake lineage obviously. There are bits of it that sound like a Christmas song which I hate, where he suddenly pitches up to a falsetto. You're right that his anguish on the word 'as' is nice, that's probably the best bit of the song. I like the bits which are more spoken. The bits where the church bells come in is ridiculous. Overall I think I can't relate to whatever emotion he's trying to express here and while I'm not totally anti-pop and not totally anti- this kind of sound, it's a bit too wet and cheesy for my palette I think