“It was Berlusconi, more than anybody else, who led Italy into the new world of mass media and consumerism. He made the postmodern condition a living reality for millions of Italians. He was a man made for the age of seduction, simulation and hyperreality; if he didn’t exist, Umberto Eco would have had to invent him. His mutable values and understanding of truth and reality were primed to exploit the triumph of relativism, the deconstruction of meaning and the end of ideology. He was an unconscious apostle of the Society of the Spectacle, a concept that was both useful and natural to him and that he sought to build rather than destroy. He safely navigated the corruption scandals that undid the First Republic and went on to play a key role in dismantling the sclerotic structures of the old cultural and political elites of Italy, constructing a new Empire of Images in their place. Like Rupert Murdoch, his values and beliefs were conservative but his instincts and his actions were disruptive and radical. Both men helped to create a new political reality, but in Italy Berlusconi took this a step further by deciding to become its face.”
The point on being a proto trump 🤌🏻