Pabst Blue Ribbon? I've only heard of it in the context of US hipsters drinking it ironically. It might have been available for this reason in some bars in Shoreditch 20-odd years ago, although I don't recall ever seeing it for sale.
Yeah thats just about it, "the best of the worst" alongside maybe Miller High Life too. Definitely below the likes of Heineken, Stella, Beck's, Carlsberg, etc.
If it weren't for the iconic branding and cultural status, i.e. had it only its taste and raw merits to back it, PBR would likely be a non-entity as far as beer goes. But branding-wise, they're pretty sharp.
They even have a can art contest, turns out:
Pick your favorite once a day between now and 12AM PST on 2/24! All 5 will be commissioned by PBR over the next year, 3rd and 2nd place will receive cash prizes, and our grand prize winner will take home $10,000 and see their art on MILLIONS of cans nationwide this Fall!
pabstblueribbon.com