Did someone ask him whether he liked cheese and he rattled off a long list that included jarlsberg and cornish cheddar?
What he was saying about creativity with max is very similar to what Mark fell said. As in, he doesn't start with a concept in mind, but instead sets a few things going, tweaks till they get closer to what he wants, then works within those parameters of things he has already decided he likes.
And there's perhaps something in what he says about not wanting to teach. Cos you have to find your own way. Youtube tutorials make us into robots a bit.