Both good points. Everything is now potential 'content' to be monetised and branded.It's a cliche to say but as soon as everything turned house it got completely swallowed up, boilerroom saw their opportunity and took over the world with it. There was a discussion about co-option before and maybe that is it. People who were making music in the nuum don't want to make rave music anymore, in London anyway. Or do they? Literally have no idea haven't lived in the UK for 7 years and I don't listen to music anymore.
'With their sounds, this group of artists, DJs and performers is fighting against algorithms, influencer culture and the mainstream-ification of electronic music. As music culture shifts ever-more online, Bristol’s underground scene try to keeps things IRL, grassroots and experimental; their boundless artistic energy a reaction to club closures in the city.'
David Deutsch did a Ted talk recently about how the universe, after nearly 14 billion years of slumber, is only now waking up.The Universe hasn't found its final form the active forces are not all in balance, locked into place by their opposites and allowing for no further movement