Grime and the media

Logan Sama

BestThereIsAtWhatIDo
It's fucking Grime

No journalist ever named it Grime. garage DJs called it Grime. It was Grimey.

No one ever told me I play Grime, I said it myself.

And if you make music which you give to me to play first to promote on my Grime show, and then go on to sell in the Grime section of underground stores like Uptown, Rhythm and UKRS.... guess what! You make Grime too!

You are not special. You are not unique. You are just another MC who spat bars on Rinse/Deja/Heat like all the rest. You are not the saviour of british music who will lead us all into a new golden age. You just make music that some people like. And you did that in the Grime scene. That makes you a grime artist.

People need to stop fighting it. Embrace it. Being called Grime does not impede your sales, having no promotion, marketing nous, organisational skills or conversational skills is what hinders you from selling. That and carrying yourself like all the other "urban youth" that middle england crosses the road to avoid. The name is nothing, it is the image you portray which is associated with that name is what fucks you over.

And regarding newspapers? Fuck them. I am not bothered anyway. What Grime pieces are they going to write? "Grime scene continues to plod on after boom of 2004"? "Full run down of the three Grime events YOU can go to this year"?

They write about the big artists when their alums come out, that is good enough for me. I dont need to see Grime in the Grauniad or the OMM. I'd rather see it in the NME or HHC or New Nation. Other relevant publication geared towards people that would conceivably love Grime, not take a passing interest because it is an interesting quaint new thing.

And for fucks sake, if you want any information regarding anything in Grime I am not hard to contact. The email and myspace addy is clearly displayed. Shout me. Ask me stuff. Pick my brain. That's why I exist for. I am a DJ. I am the eternal middle man of Grime.

Complaining about the lack of mainstream coverage of grime is like complaining about the lack of 6 figure album deals for grime. It is painfully obvious Grime doesn't deserve either yet. but that doesn;t mean it should be covered and invested in on a sensible scale.

Grime the name is perfect. Pirate radio studios are covered in it. The deck plates and mixers have a healthy coat at all times. Jammer's basement studio walls are covered in it. Your neck back is covered in it when you come out of a REAL grime rave. There's nothing wrong with being dirty. Most of middle england would pay big money to pretend they too are dirty, you just need to entice them that it's not too dangerous to be so. Make it enticing. People pay hundreds of pounds to wade through piss shit and mud at glastonbury and stand in moshpits with other stinky matted-haired middle class student folk. It is made appealling. We just need to find a way to make standing in a room with several hundred other people who all start pushing each other about and jumping up and down when I switch in Tempa T dubs is appealling instead of people being scared of getting stabbed.
 
Last edited:

bun-u

Trumpet Police
Haven't we done this one to death now? Maybe, rather than talking about the lack of limelight on grime we should impose a 2 year media/internet embargo on all grime/London street music and come back to see what's there in 2009
 

Tyro

The Kandy Tangerine Man
It's fucking Grime

No journalist ever named it Grime. garage DJs called it Grime. It was Grimey.

No one ever told me I play Grime, I said it myself.


I'm happy with that.Just as long as no one calls it UK Hip Hop.That TRULY IS down-market and inferior.
 

Tyro

The Kandy Tangerine Man
this seems obligatory if you want success:

funk = body odor or the smell of sexual intercourse
Rocking = sex
reggea maybe from streggae = Jamaican slang for prostitute
grunge = dirt

add to this the earlier mentioned punk and jazz, and grime's lack of success cannot be because of the name, but must be despite of it

Good point.But in the case of Funk it was nothing in mainstream terms untill it morphed into the consumer friendly DISCO.Likewise NEW WAVE became a much bigger thing than PUNK ever was.
 

gumdrops

Well-known member
i agree with logan. i gives not a fuck if the OMM or guardian like it. its not for them. i know this is at odds with grime artists' hankering for mainstream £££ and fame but id rather it just be covered by the right music mags really. i just wish the urban music press and dance mags covered it more, but they do enough i think. everyones covered roll deep. most dance mags have a grime reviews section. blues and soul, echoes, touch and hhc havent done as much as id have liked over the years considering they are the ones who should be fucking leading the way but theyve done bits. i think thats fine.
 

mos dan

fact music
Haven't we done this one to death now? Maybe, rather than talking about the lack of limelight on grime we should impose a 2 year media/internet embargo on all grime/London street music and come back to see what's there in 2009

after energy-sapping threads like this (i know, i know, i quite literally started it) that is a tempting idea.

i would say, as a final point, that while broadsheet coverage is not something to aspire to per se, it wouldn't be a bad thing at this stage. you're not looking to hook in the 45 year olds who might buy an arctic monkeys cd if they're feeling frisky. you're looking to hook in intelligent young people who listen to 'progressive, challenging' indie/rock/dubstep/whatever (i am basically describing my friends, or people like them), and WHO READ NEWSPAPERS. why does every fool think there is a minimum age of 40 before you're allowed to pick up a paper? the guardian in particular has a lot of readers in their 20s, people who buy records, and who would like wiley/jme/scorcher's latest effort if they knew it was there.

peace out. time for a lie down.
 

gumdrops

Well-known member
to be fair its not even just grime. its urban music in general. theres hardly any of it reviewed apart from the very mainstream stuff in any of the bigger mags really.
 
Some interesting stuff in this thread but I have to say I am amazed that anyone here i surprised or shocked about grime not getting in the press.

The people who run the music press are just parasites making a living on the back of musicians. They are by and large ignorant of the stuff they profess to know about.

(**yes with the exception of some honourable music journalists who honestly do love the music and want to help artists)

In 10 years of running my insignificant little techno label, i would say 90% of print reviews I have had were copied from the press release I wrote.
Once DJ magazine reviewed (unfavourably) someone else's record but with the title of a record from my label at the top of the review. When I very politely pointed out the error and asked for a correction, they sent me a fax telling me not to tell them how to do their job and calling me a cunt.
I recently stopped sending records out for review and it has affected my sales not one bit.
I know this wouldn't be the case for big stuff but for small scenes/alternative non-mainstream stuff, you are wasting your time trying to get them to listen or help you.

But I don't think people buy things just because of PR. I really don't think people are that sheep-like. Obviously it helps, but, without wishing to be irritatingly obvious, the larger issue is that youth taste has shifted back to indie rock. That's why the record companies and PRs focus on it.

Why do you think tastes have shifted in a particular direction? Largely because of marketing and PR. Of course you are right, not JUST pr but....
If you go into a record shop and a record company have paid for all their music to be on the listening posts and prime-positioned racks and played instore do you think this affects what choices people make?
If only 2% of the music that is out there gets pushed in this way what does that mean to the rest? Do you think the majority of people have time to dig around for underground stuff?
I'm not calling people sheep, but people can be manipulated and they are.
If a big label gives away singles for free to record shops so the shop can sell them for 99p or £1.99 while small labels are struggling to break even selling their 12s for £5 (or in the case of grime, often £8!) - don't you think that's gonna influence people's choices?
 

Chef Napalm

Lost in the Supermarket
In 10 years of running my insignificant little techno label...
There was a bit of discussion on running a label over in Vinyl Pressing: Tips and Specs, but nothing from anyone who actually knew what they were doing. Rather than totally derail this thread, Edward, perhaps you'd be good enough to start a new one. I for one have long contemplated the prospect, but have no real sense of all that's involved.
 
I would feel a right idiot starting a thread "i know all about running a record label, listen to me blah blah".
If you want to ask me something I will be happy to help. I wouldn't like to set myself up as an expert though, I just muddle through and am so far just about in the black. Never made enough money to pay myself a wage or anything though, it's a labour of love....
 

Alfons

Way of the future
A couple of clueless questions, bear with me. How well known is grime in the uk, would the average 15-30 year old have heard about the genre? Know what it is? Do people identify people like Dizzee and Wiley with grime? (talking about the average joe here). I guess Im asking how big the "buzz" was in 03-04 and did it stick?

On another note, how has the media outside of the uk (and the us I guess) covered grime? I don't think I've seen one word in the media here, and that's including Dizzee, Wiley etc. Is/Was there any international coverage at all?
 

Snaps

snaps
A couple of clueless questions, bear with me. How well known is grime in the uk, would the average 15-30 year old have heard about the genre? Know what it is? Do people identify people like Dizzee and Wiley with grime? (talking about the average joe here). I guess Im asking how big the "buzz" was in 03-04 and did it stick?

On another note, how has the media outside of the uk (and the us I guess) covered grime? I don't think I've seen one word in the media here, and that's including Dizzee, Wiley etc. Is/Was there any international coverage at all?

There was some international coverage in the US around the time of Boy In Da Corner, I think the New York Post even. I think that D Double has been in the NY times as well. He's got this bar when he goes: D Double impression (I been Amsterdam pure times, I been america two times, The second time I was in the New Yorktimes) But nothing much after that to my knowledge. It's not big enough in the UK to be thought of as worhty news for the rest of the world.

But for the average 15-30 year old I reckon the only way Grime is still gonna be on the map is if they have an avid grime fan as a friend who keeps playing them tunes and telling them about the latest lyric or war thing or whatever. If you ain't got that you'd probably just think that grime ended with some kid called Dizz who won that music award. Dizzee's jumped ship now, or at least the media portray him as Hip Hop now.

The people who are keeping this music alive to the public are the kids on buses and streets who play Grime tunes off their mobile. That keeps it in peoples ears. But I doubt the average jo would know what it actually was.
 

DJL

i'm joking
Think people are aware but often you need to prompt them with some reminders like Dizzee and Wiley before they click. Alot of people know the name but aren't really sure what it is.
 

don_quixote

Trent End
http://music.guardian.co.uk/urban/reviews/story/0,,2130098,00.html

Those who once believed that grime was set for domination of the charts must feel slightly aghast at the career of rapper Lethal Bizzle. He and Dizzee Rascal are essentially the last grime artists standing - the others vanished into commercial oblivion long ago, the British public having proved resistant to grime's wilfully uncommercial sound. While Dizzee Rascal gets the Mercury nominations, the former Maxwell Ansah gets the music-press coverage.

WHO LETS THIS RETARD WRITE IN A NATIONAL NEWSPAPER
 

gumdrops

Well-known member
amazing that the bizzle got a full page review in the guardian!

if lethal really says this though, how humiliating.

'At one point during his second album, Back to Bizznizz, he depicts himself frantically "trying to think of something to get on the NME's front page".'
 
Last edited:

Blackdown

nexKeysound
The others vanished into commercial oblivion long ago...

This is a classic career-music-journalist mistake: "i have not been sent press releases about this artist therefore they are in commercial oblivion".

I've heard the same said about Roni Size. "I mean once he won the Mercury Prize, well, that was it." Yeah except for the hundreds of thousands of record sales and DJing to equally as many worldwide, weekly.
 

gumdrops

Well-known member
the thing is though, they only ever do that when its someone they dont know about - all they know is their commercial standing, nothing else. cos when its say, the fall, or someone like that, they dont EVER write about their lack of recent chart presence, but when its lethal b or dizzee or someone, its all about how many hits they have.
 

sodiumnightlife

Sweet Virginia
but don't you think that dizzee and lethal have their whole operations more geared towards having hits, whereas i doubt mark e smith gives too much of a shit.
 

mistersloane

heavy heavy monster sound
Great piece dan, glad someone said it I was kinda thinking that when I read that Guardian thing, thanks. That '2percent of the population' quote was feeding such a horrible line.
 
Top