how do you drink it? straight out the bottle? with coca-cola and lime? in a cocktail? with ginger beer?
to the horror of the 'sipping' community I mix it, one part rum to two parts diet coke ( or ginger beer for my friend ), ice cubes, slices of lemon and lime - another slice of lemon and lime squeezed in ( at the start of the evening, towards the end it was just rum, mixer, and ice , with the rum in ever greater measures )
sometimes I will make a 'Jamaican coffee' - black coffee, pour in an equal amount of rum, stir some single cream in if available - a few of those can result in a black-out drunk but still wired and walking state