surveillance capitalism is (so far, until someone figures out how to send ads directly into yr brain) its most advanced and insidious form but it's all the lie, the creation of want. it's obviously not going anywhere, it's also the beating heart of capitalism, so it is what it is.
its not the beating heart, it’s a sideshow, production still reigns supreme. Facebook, Google, okay, you’re at 2 trillion dollars, throw in a couple hundred billion more for the long tail, but it’s just not really that big. Sure, you have some funny oracle system that tries to get you to buy things, it doesn’t work though, it’s a sideshow. Apple is the same size as the two of them, they make phones. I’ve never been anywhere that engages in production through surveillance, it usually doesn’t even work and when it does it adds a couple percentage points to your sales, it’s not material. It’s an attention game, the targeting is never sophisticated, data brokers work by systematically inventing fake data. If surveillance capitalism was so big, I would’ve met someone getting paid by it by now.