Where cringe is the result of getting an outside view that contrasts—unfavorably—with one’s self-perception, the (self-)Watcher is an anticipatory outside view. Typically, one of the least charitable, or most traumatically cruel, figures in the watched’s history is chosen as voice. This kind of mental modeling of an addressee or audience is constant (if culture-dependent: ex-pats of totalitarian regimes, upon moving to more liberal societies, have noted with shock & awe how little forethought their new neighbors put into speech).
Cringe, and its closely related indexed tropes (the metonyms of stereotype: blacks eating watermelon, white boys listening to Mac Demarco), loom large as censor, pruner, editor. What makes writing so strange is the way its addressee is often everyone and no one at all—an invented, projected demography, a conflation of minds. The lack of a specific modeled Other makes such writing difficult in a way speech or personal letters are not: the occasion seems lacking, the context elusive. And it allows neurosis free reign over quality assessment: the Thing is what is said about it, and the voices are chosen based on weather, on mood—the stormy voices, the grey clouds, the dependable rays of sun.