So lately I've been thinking about Warhol embodied the avant-garde's embrace of consumerism and pop culture, as opposed to maintaining some high-brow distance from it, and I'm wondering if this trend has extended beyond consumer culture and into corporate culture.
I know we've talked about this with corporate psychedelia, and even of the corporate embrace (or postured embrace) of mindfulness, buddhism-lite, etc. But I wonder if there have been any thoroughgoing avant-garde figures who took/take as their media things like spreadsheets, forms, etc.
The way I see it, the corporatist avant-garde would be the imbuing of corporate best practices with a deeply experimental and creative ethos, attempting to push the metanarrative further by disrupting the perceived opposition between the buttoned-up austerity of the office and the veritably psychotic passion of the historical avant-garde. Does anyone know of any examples of this?