It used to be fun ripping a cigar in Mayfair restaurants, to the horror of bydiners. Langans comes to mind, excellent humidor there. And there used to be a cigar bar tucked away near The Economist. That's when things started hurtling downhill in this country, the smoking ban.
You cannot go wrong at Che. For light, space and sunshine there is the front bar, for cozy, relaxed intimacy there is the cigar lounge. Downstairs with its magnificent floor-to -ceiling humidor running down one entire wall. Owned by cigar aficionado Hani Farsi, the collection is reputed to run to 14,000 cigars, a choice of over 70 brands and sizes.
With books, magazines and all the papers, the lounge is designed to be peaceful, comfortable and insulating. The outside world is definitely far away. A photograph of Che hangs towards the rear of the room, the only art to figure lest attention is drawn from the cigars. They make a wonderful backdrop, as comforting as leather-bound books in a library.
Che is the brain-child of Hani Farsi, a self styled American entrepreneur who's love of cigars dates back to his 18th birthday. "Smoking too many cigarettes I simply gave them up and moved over to cigars," he says. "A Davidoff No 2 was the first and since then there is almost nothing I have not tried at one time or another." His father led the way and he embarked on a glorious campaign, smoking alongside him at first and latterly with 1 friends and colleagues. "Smoking with my father was fantastic, it opened my eyes to the role a cigar can play in conversation. " They establish a special bond, and our discussions ranged from sport to politics, from family to history. Sadly he can no longer smoke them, so I smoke for both of us and we talk.
His collection has been built up up, sometimes buying at auction, always in boxes as he lived for a time in the US. He is always on the lookout for something new, different, a comparison. "In part that is an element of the spirit behind Che, to encourage customers to something new, something different."
To this end he is ably supported by Neil Millington, previously at Havana Club in Sloane Street. With years of experience, Neil is in charge of the cigar cellar and nothing gives him more pleasure than to introduce Smokers to the delights of something untried, or perhaps not smoked for some time. "It is very easy," he says. "to become attracted to one cigar to the detriment of others. For different times, occasions, moods there are different cigars and part of the joy of smoking here is to be able to pick and choose."
Che is located in the ground floor of the Economist building, the first Sixties building to be listed. The bar is extremely bright, with huge windows and extensive use of marble . - cool on a summer's evening, spacious when the weather is less clement. Upstairs there is a dining room with more enormous windows on all four sides. You gain access up a narrow escalator.
The food at Che is broadly European, with the odd flurry to the Far East by chef Julian Marshall (previously at the Lanesborough)