This is something I think about a lot strangely enough. It's weird isn't it, I guess cos it feels the wrong way around... normally, or perhaps I mean traditionally, you pay more for someone to expend more effort and energy on making a service better for you and that makes perfect sense - but now in many cases they are expending effort on making a service worse for you and you have to pay them so they stop doing it. For me the obvious comparison is mafia-style 'protection' wherein you pay organized crime not to burn down your business - though at least the mafia euphemistically call it protection, presumably out of embarrassment and so they can sort of tell themselves that they are doing something positive, I don't think Spotify bother to do that do they?they love this now dont they eg
make economy class on planes as bad as possible so you want to fly in the nice bit
start out with an nice free thing online then gradually destroy it with ads etc spotify etc
make a computer game very annoying and tell players they can stop it being annoying if they pay a fee
The first time I ever heard of this concept was watching the play of L'Ecume Des Jours by Boris Vian, in that there is a bit where someone dies and the main character is trying to organize a funeral, he goes to the undertaker and it turns out that they offer a really cheap service which has a shitty hearse and other bits and pieces, but also actual negative things such as a bunch of people who will follow the procession shouting out rude stuff about the deceased. I forget the details but the gist of it is there are various "price points" to use the modern terminology, and at each improved level you get more good stuff and less of the bad. Of course Vian was joking and I read all this smiling, thinking what a good job it was that this would never happen in real life...
And then Spotify came along and I instantly thought of Vian, couldn't believe it was now apparently a legitimate strategy. Does anyone know what it's called when you do this? Do es it even have a name?