shiels
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Shiels- jim from the office
Not David Brent?
Shiels- jim from the office
Welcome to Dissensus.I've had a "brand" forced upon me. It actually has nothing to do with me at all.
I love this.Stan: binary and tweed
In the 21st century everyone is an entrepreneur. We're all selling one product: ourselves. Everything we say or do in our lives is part of a long and involved process called BRAND DEVELOPMENT. We are not simply living, we are BUILDING BRAND NETWORKS with POTENTIAL CONSUMERS.
This process begins as soon as we socialize. We need to create POSITIVE ASSOCIATIONS with our NASCENT BRAND. Some of this is out of our control, but if we have had good parents and good schooling then we have developed EXTENSIVE BRAND SUPPORT NETWORKS.
Yeah he totally captured my essence in three words. Two, even.Linebaugh gave me the worst one, and the worst part about it is that all his other brands were accurate so I have to accept it
We thought we were individuals but we were only ever pastiches. We thought we were pigeonholed but really we were just pigeons.Yeah he totally captured my essence in three words. Two, even.
You get most of a normal life to develop and be appropriately humble
I am trying to be the most important writer in the English language of all time
You (in 1994).Which Dissensian is this?
yeah i think just not worrying about it is the way to go here. not that the point of this thread is advice. it's maybe a UK thing or at least a non-posh uk thing, or maybe a rural UK thing actually, idk but something makes me recoil from the idea of constructing an identity like this with a lot of thought. the exception being if it's for your livelihood in which case anything goes. but still there's this thing in me which is like no you should be for real, you should not be striving to project a certain idea of yourself, there shouldn't be any illusion, the idea of you that people have should be based on what you actually are like. there's something in clothing i think, where nailing it is something to do with your clothes correctly communicating who you are. in dimes square you see people trying too hard sometimes and that's what it is, they can't pull it off coz it's not what they're actually likeThe Goffmanian word would be something like "definition of/presentation of self" but I guess "brand" and "personal aesthetic" feel a bit more contemporary and relevant, I'm not totally sure why.
I think in part because "brand" points to the occupation of a niche in a cultural matrix. A coordination of self in a culturally structured space of possibles.
I think that most people who consider themselves (or are considered by others to be) "authentic" are merely offloading this sort of social computation to the unconscious, and perhaps staking out a rarer place in the cultural matrix, that combines aspects not often placed together, aspects which closer track their lasting preferences. That's great, there are advantages for sure, but I think they still end up with a personal brand.
Applying corporate brand strategy to personal brand is often inappropriate as for the latter there is great scope for personalisation depending on the immediate market. For instance, when I meet someone for whom I would generally be somewhat off brand I can tailor my product to their brand requirements very closely and within 5 minutes they've fallen into the trap of deciding that they like my brand and that that is my deep brand, in the same way that a company's surface branding is meant to reveal a purported underlying attitude. The imprinting is so effective that I can then go off brand subsequently and take them with me, at the least the original manipulation hinders them from realising that I'm actually a