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ON BEER
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There has to be more to Alc-free than choosing less...
ON Beer is alcohol free, but so much more; real beer feels & real effects -
Why settle for less? It’s not ON!
Skip to product information
ON Beer
The World’s Only 0% Beer with Real Effects
Brewed to give you more, and never less, ON Beer is an exceptional alc-free IPA packed with powerful plants & bold beer flavours.
Better, not because of what we take out, but because of what we’ve put in.
ON Beer
x6 x12 x24
Quantity
Decrease quantity for ON Beer
1
Increase quantity for ON Beer
Limited stock now available.
Buy Now
0.5% ABV with a real beer buzz.
Elevated AF, powered by plants.
Proven Real Effects.
Full Details & Subscriptions
P*ssed on Plants?!
“I’ve spent my career obsessing over the untapped potential of plants.
Creating ON wasn’t easy - some blends left me buzzing, others put me to sleep, and a few had me questioning my life choices.
I'm excited that all the relentless (and endless!) experimentation now allows us all to enjoy the best of beer, but better.”
ON Beer's 'Head of Effects'
JAMES JACOBY
(previously Sentia Spirits)
Behind the Scenes
A snapshot of 18 months development:
feature-item-1
1. From 100s to Hand-Picked
100s of botanicals evaluated for function, safety, legal status, and availability.
feature-item-2
2. Getting the Goods
Finding the richest ingredient sources and optimal extraction methods for maximum effects.
feature-item-3
3. The Sensory Adventure
Testing and extensively cataloguing onset, type, intensity, and duration of effects.
feature-item-4
4. Mixing it up
Finding the ideal effects within millions of combination, proportion and dosage options.
feature-item-5
5. Flavour & Fine Tuning
Fine-tuning powerful botanical flavours with the best of beer ingredients.
feature-item-6
6. Finally, beer
Seamlessly merging optimal botanical extraction within a scaled beer production line.
ON's Power Plants:
8 powerful botanicals, in scientifically proven effective doses - optimised for flavour and great beer feels.
A Real Alc-Free Beer Buzz
At ON we've reinvented beer; so that you get to experience more from alcohol-free, rather than less.
Drink MORE Beer
In the world’s first independent gold-standard double-blind placebo trial for an alcohol alternative, ON Beer demonstrated clinically proven effects similar to those of alcohol.
Effects were further detailed through a Repeat-Measures Cohort Study:
After two bottles and one hour we proved that ON enhances Sociable, Satisfied and Buzzy. The best of beer; but better.
Not convinced? Read how we did it (and proved it) here:
How did we do it?
4.7
/ 5
I feel like I've had a drink, but in a positive way!
Stuart Elkington - The Dry Drinker
I'm feeling relaxed and floaty, but without the angst I get with alcohol.
Alex Norwood Hill - The Sober Sommelier
If I have two drinks, this is how I feel. Genuinely!
Gemma Mills - Founder JOMO Club
The best low-and-no in the category... and l've tasted a lot of them!
Nicola, Alcohol Change
I am loving this. It tastes great and I feel great!
Neil Greenwood - Business Director
Pint and a half tipsy but still lucid, which is interesting.
Elizabeth Cairns - The Brand Entrepreneur
I feel like I've had a drink, but in a positive way!
Stuart Elkington - The Dry Drinker
I'm feeling relaxed and floaty, but without the angst I get with alcohol.
Alex Norwood Hill - The Sober Sommelier
If I have two drinks, this is how I feel. Genuinely!
Gemma Mills - Founder JOMO Club
The best low-and-no in the category... and l've tasted a lot of them!
Nicola, Alcohol Change
Get ON the list for 15% off your first order, exclusive deals and news about new brews:
Email
IT'S ON!
About Us
FAQs
Stock ON Beer
How we did it
Facebook
Instagram
YouTube
TikTok
X (Twitter)
© 2025, ON BEER
Refund policy
Privacy policy
Terms of service
Shipping policy
Contact information
1
* Free shipping on orders over £50 *
ON BEER
Log in
Cart
There has to be more to Alc-free than choosing less...
ON Beer is alcohol free, but so much more; real beer feels & real effects -
Why settle for less? It’s not ON!
Skip to product information
ON Beer
The World’s Only 0% Beer with Real Effects
Brewed to give you more, and never less, ON Beer is an exceptional alc-free IPA packed with powerful plants & bold beer flavours.
Better, not because of what we take out, but because of what we’ve put in.
ON Beer
x6 x12 x24
Quantity
Decrease quantity for ON Beer
1
Increase quantity for ON Beer
Limited stock now available.
Buy Now
0.5% ABV with a real beer buzz.
Elevated AF, powered by plants.
Proven Real Effects.
Full Details & Subscriptions
P*ssed on Plants?!
“I’ve spent my career obsessing over the untapped potential of plants.
Creating ON wasn’t easy - some blends left me buzzing, others put me to sleep, and a few had me questioning my life choices.
I'm excited that all the relentless (and endless!) experimentation now allows us all to enjoy the best of beer, but better.”
ON Beer's 'Head of Effects'
JAMES JACOBY
(previously Sentia Spirits)
Behind the Scenes
A snapshot of 18 months development:
feature-item-1
1. From 100s to Hand-Picked
100s of botanicals evaluated for function, safety, legal status, and availability.
feature-item-2
2. Getting the Goods
Finding the richest ingredient sources and optimal extraction methods for maximum effects.
feature-item-3
3. The Sensory Adventure
Testing and extensively cataloguing onset, type, intensity, and duration of effects.
feature-item-4
4. Mixing it up
Finding the ideal effects within millions of combination, proportion and dosage options.
feature-item-5
5. Flavour & Fine Tuning
Fine-tuning powerful botanical flavours with the best of beer ingredients.
feature-item-6
6. Finally, beer
Seamlessly merging optimal botanical extraction within a scaled beer production line.
ON's Power Plants:
8 powerful botanicals, in scientifically proven effective doses - optimised for flavour and great beer feels.
A Real Alc-Free Beer Buzz
At ON we've reinvented beer; so that you get to experience more from alcohol-free, rather than less.
Drink MORE Beer
In the world’s first independent gold-standard double-blind placebo trial for an alcohol alternative, ON Beer demonstrated clinically proven effects similar to those of alcohol.
Effects were further detailed through a Repeat-Measures Cohort Study:
After two bottles and one hour we proved that ON enhances Sociable, Satisfied and Buzzy. The best of beer; but better.
Not convinced? Read how we did it (and proved it) here:
How did we do it?
4.7
/ 5
I feel like I've had a drink, but in a positive way!
Stuart Elkington - The Dry Drinker
I'm feeling relaxed and floaty, but without the angst I get with alcohol.
Alex Norwood Hill - The Sober Sommelier
If I have two drinks, this is how I feel. Genuinely!
Gemma Mills - Founder JOMO Club
The best low-and-no in the category... and l've tasted a lot of them!
Nicola, Alcohol Change
I am loving this. It tastes great and I feel great!
Neil Greenwood - Business Director
Pint and a half tipsy but still lucid, which is interesting.
Elizabeth Cairns - The Brand Entrepreneur
I feel like I've had a drink, but in a positive way!
Stuart Elkington - The Dry Drinker
I'm feeling relaxed and floaty, but without the angst I get with alcohol.
Alex Norwood Hill - The Sober Sommelier
If I have two drinks, this is how I feel. Genuinely!
Gemma Mills - Founder JOMO Club
The best low-and-no in the category... and l've tasted a lot of them!
Nicola, Alcohol Change
Get ON the list for 15% off your first order, exclusive deals and news about new brews:
IT'S ON!
About Us
FAQs
Stock ON Beer
How we did it
YouTube
TikTok
X (Twitter)
© 2025, ON BEER
Refund policy
Privacy policy
Terms of service
Shipping policy
Contact information
1
