To win the election, rather than uniting the people, one source said, Johnson’s Conservative Party wants to tap into divisions over the EU, hoping to fire up voters who backed leaving by offering them an early taste of the so-called “Brexit dividend” - for example, funding promised for healthcare from savings generated by quitting the EU.
It is a narrative that pits those who back Brexit against the “establishment” - parliament, the courts and big business - which Johnson says is trying to frustrate the “will of the people”.
“It’s the outsiders versus the insiders,” said one veteran party member.
It involves making a play for English regions which traditionally vote for the opposition Labour Party but also back leaving the EU, in order to counter a challenge from the Brexit Party led by veteran eurosceptic Nigel Farage.
According to one source, the party will focus on around 40 constituencies, or voting districts, in central and northern England which voted to leave the EU.
Another Conservative campaigner said highly effective social media campaigning used in the 2016 referendum was also being deployed - resulting in one lawmaker being contacted by 200 voters he did not have in his database.
https://uk.reuters.com/article/uk-b...hes-high-risk-election-strategy-idUKKBN1X9145