Ive been banging on about this to my long suffering associates for about a decade but the thing that pushed me over the edge was my annual excursion to a roots dance last weekend. Here is music that sounds amazingly avant garde, is wonderfully diverse both rhythmically and harmonically, varies wildly in tempo and carries lyrical, social, cultural and political weight... and you can dance to it, you can even dance to it at 130bpm!
Now perhaps its not entirely fair to compare what is essentially the pop music of a nation with a genre (or genres) of dance music, and sure, not everyone likes reggae, that's fine, but the question I'd ask is what is the opportunity cost here? If millions of people reduce their sensual, escapist and hedonistic impulses to the mechanistic thud of a kick drum what does this do to their appreciation of the potentiality of music?
Put a flea in a box and it will only jump as high as the box once it's released. We can do better.