What struck me about him initially was how heavy he leaned into the social nihilism of the moment. Lots of talk about your-ex, getting drunk/high to become 'the real you,' toxic relationships being the only ones you're interested in, things that are 'owed' and 'earned' between men and women, texting/social media games and at its darkest a kind of socially accepted date rape. All really embarrassing off putting stuff but completely intoxicating to the fans. The highs of social toxicity. Some of these themes are universal and present in all eras but it's given this ultra modern dressing that I think is historically significant because I don't pick up on either the specificity nor sheer focus in past eras of pop music