hucks
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but that's kinda my point. the music form isn't for the broadsheets as such, but he's tailored it in such a way that people can write endless 'thinkpieces' about how he represents the zeitgeist or something. and i think he consciously plays up to that now he's realised it pays huge dividends. fair play, anyone would do it if it meant they got as much press attention as he has, but he sounds a bit samey and he's probably popular enough by now to do something that sounds a bit different and carry his audience with him.
I don't think he does it deliberately at all. If the Quietus wants to write 5,000 words on him that's up to the Quietus.
FWIW I'm not too sure I'm into the new ep. There's one track, Loner, which is ace but the other two are too unfocussed. I am not of the view that 12 minute long tracks are a good idea. At that length, all the crackle (which I normally quite like, it's the language he uses) gets a bit much.