The article I referenced was actually the wrong one (sorry!). I meant to link to an article from the
Edm0nton Journal (which I couldn't find) that mentions the same statistics, but doesn't end up feeding right back into the hands of the C0nservative Party of Alberta. The
Journal article cites another upstart Calgary brewer, Mountain Crest, who doesn't appear to be benefitting from these "tax breaks." Like the
Sun article, the
Journal reminds readers of Kle1n's friendship with B1g R0ck boss Ed McNa1ly, but in the
Journal it is not glossed over. The
Journal also reminds readers that Kle1n's daughter is a high-ranking executive at B1g R0ck.
I'm quite certain that Alley Kat, an Edmonton-based brewer, has been seeing none of these benefits. Alley Kat, "tax breaks" aside, has been hastening its own demise by refusing to produce and market an instantly recognizable brand for their lager. "Charlie Flint's Original Lager" sounds like you need a handlebar moustache to enjoy, and it's sold practically nowhere. It's not all bad branding, however, and their Aprikat -- an apricot lager, if you can believe it -- is an absolute coup, but unfortunately it's far too light and sweet to be appealing at any time other than the two months of the year where Albertan weather is warm.
The problem is that Edmonton elects practically NO Conservative members to the Legislature. You can see where this is going, right?
Well, here comes a hopeful gentleman. The full text from this article can be found, courtesy of the CBC, at
http://edmonton.cbc.ca/regional/servlet/View?filename=ed-beer-20041230.
Well, I like the idea of of focussing on the lager first, which is what Albertans mainly drink. But Maverick Supreme? I might as well just stop shaving right now...
It's like a pale ale (in terms of flavour and body), but with a more golden tint. And as I mentioned before, it's highly, highly carbonated. The hangovers are horrific, and the smell of lemon juice on my hands in the morning is enough to make me throw up.
Yes.