Mr. Tea
Let's Talk About Ceps
of course. but my point was rather that:
(i) there's a middle ground here between the absurdly rich and the dirt poor, and i would have thought that advertising slightly less expensive stuff that (to my mind) middle income people can afford would in the end reap benefits from the scale of sales you could make
(ii) if you're going to ignore scale and instead advertise very expensive stuff to rich people, then why even bother advertising in the guardian?
(iii) it clearly must work for them, and i've completely misjudged the guardian demographic
Probably they also advertise things that are not outrageously expensive, but you don't notice them so much because you're busy frothing with rage over the 400 quid lamp on the opposite page...selection bias, in other words.